Rebuild the world - LEGO AR app
This project is an AR app and offline event planning solution for the LEGO brand. Discover interesting parts of the world around us by building blocks on Lego installation to rebuild the world in our minds.
Role
Planner
Prototype Developer
Visual Designer
Project Type
AR Interaction Design & Installation
Group work
Tools
Maya, Adobe AI, PS, AE, Pr,
Timeline
1 month ( Nov-Dec 2019)
Overview
The function of LEGO Installation is to provide a platform for students to build the world they want in their own hands. The typical feature of lego bricks is the hand structure of lego characters. At the same time, the hand itself represents creation and inspiration. Building the world in lego’s hands fits perfectly with lego’s creative theme “rebuild the world.”
We hope to use this device to awaken the young generation’s need for imagination, discover the interesting part of the world around us through lego, and rebuild the world in our minds. The entire installation is about one person tall, and his angle can be changed by rotating. Young people can build blocks on the installation platform, transform the world around them, and share their works with people around the world through our app. You can also build works with others.
Our Team
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Background story
The LEGO® brand plays a big role in many kids’ lives. It invites them to imagine, build and play out whatever they have in their creative minds and it inspires everyone to see the world, and its endless possibilities, in new and playful ways.
However, there comes a stage when toys, such as LEGO® bricks, get forgotten. Leaving this sense of play and creativity behind, teenagers can lose their sense of imagination which has a knock-on effect on the potential to inspire important change. The LEGO Group want to change this.
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Project Objectives
Key points
Get forgotten
However, there comes a stage when toys, such as LEGO® bricks, get forgotten.
13-18 years old
The campaign needs to reach teenagers anywhere in the world aged 13-18 years old.
Rebuild the World
The LEGO® brand provides a creative tool that everyone can go wild with in a meaningful, inspiring and impactful way. Because through LEGO® products you can Rebuild the World.
Online world,physical realm
The LEGO Group has the opportunity to bring the online world into the physical realm, whilst still enabling imagination.
Creativity and problem- solving
The world needs creativity and problem- solving like never before. The LEGO® experience delivers this opportunity.
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LEGO Research
Conclusion
Teens spend most of their study time on campus.
Conclusion
The elements of the hand in Lego characters have never changed
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Ideation
Sketch
As shown, the hand represents creativity and is a core idea of this work.
The installation is mainly placed on campus and in crowded places in cities. People can build the world they see on the installation hand. It can be a wild imagination and recreate a new world.
Reasons that can be implemented:
The learning life on campus is boring for young people. This device is placed on campus and will be widely welcomed as one of the few entertainment facilities. Secondly, it can enhance students' creativity and imagination. The original intention of the school is to give students a better future. This attribute can be recognized by the school. Cost and technology are acceptable to the company.
Installation design
Draft
a. I designed a platform at the Lego hand's buinding location to facilitate participants to build blocks on a horizontal surface.
Final effect
b. I changed the building center of the Lego hand to an arc shape, which is more convenient for the interspersing relationship between the blocks, and added a rotation function to the Lego hand.
c. I added a drawer to store the blocks in the lower part of the Lego hand. Participants can open the drawer and take out the blocks to build.
Discussion
Design problem
a. How does lego hand relate to rebuild world?
b. How does the activity increase participant creativity and problem solving?
c. Lego hand advantages and disadvantages of being placed only on campus?
d. What are the two media touch-points relevant for the target audience?
I developed a workflow in the group
Research
Story
Lego hand
Development
Online activity
Theme
Video storyboard
Story
Lego hand
Development
Online activity
Online activity
Theme
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Concept development
I built a pen holder in the installation and imagined the pipes in the building as three pencils.
I built a rocket head in the installation, and I imagined the roof of the building as a pointed rocket
I built a waterfall in the lego hand, and looking at the side of the steps, I imagined the steps as a flowing waterfall.
I built a cat face in lego hand and I imagined the shape of the house as a cat .
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AR App Ideation
Draft
First, we want to develop an online contest promotion plan for the lego hand device, At the suggestion of the teacher, we decided to make a matching app for lego hand.
The first idea is to allow students to build lego world at any time, and add the function of building blocks to the app. After the building is completed, the built blocks can be turned into a dynamic form.
After thinking about it, I defined the main function of the app as a lego world that can be taken away at any time. The use of AR technology enables users to increase the fun of hands-on creation.
Flow
Rebuild world
Scranning
Map
Collect
Share
Lego Hand
Finding world
Chat
Search
Add
Wireframe
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Title: The effect of using two color overlays.
Scanning: Users can go directly to
the scan page.
Collection page: You can view the built lego building blocks.
AR technology:
Automatic
recognition of completed lego bricks.
Back button: return to the previous page.
Collection page:
Scan the building blocks and choose to store them in the collection bar.
Search place: Find a place.
Show lego world's location (Represents where users place lego blocks)
Map reference location of University of Salford.
Show the user's current location
Show the location of the lego hand device.
Chat page: anonymous communication.
Map: lock locations on the map and share lego world remotely.
Add: add new lego blocks to the scanned lego world.
Transition space: transfer the lego world built in the 'lego hand' to any place.
Map
Scran page
Main page
Collection
Share
AR App Design
Final interface
Main page
Scran page
Collection
Map
Share